Regina Jones and her husband Ken Jones started SOUL Newspaper, the first biweekly dedicated to the coverage of Black entertainment in April of 1966. SOUL is credited with helping launch the careers of many legendary recording artists, writers, and photographers.

During Soul’s sixteen years of publication Regina participated in all aspects of publishing. From the beginning she was responsible for developing national distribution, corporate relations, advertising sales, as well as overseeing finance and editorial. Regina added editor-in-chief to her publishing duties in 1972 when Ken’s work as the first Black television news anchorman required him to distance himself from his SOUL editorial responsibilities.

SOUL provided a space for critical engagement with Black artistic expression as well as social issues and made a significant contribution to the profound cultural shifts experienced by Americans following the Watts riots in 1965.

The collection of back issues, rare archival photographs, and over 100 audiocassettes of interviews, is archived at the UCLA Library Special Collections: Soul Publications, Inc. Records. 1955-2002. Regina donated the collection to the UCLA Library in March 2010, through the Library’s Collecting Los Angeles program. UCLA Library considers the SOUL Collection a pivotal resource in its Los Angeles collections. The collection has been expertly processed in the Center for Primary Research and Training; and is searchable online.

SOUL ceased publication in 1982 due to fiscal challenges. After a brief hiatus, Regina entered the field of public relations in 1983 as vice president of Dick Griffey Productions/SOLAR Records. There she developed and implemented press campaigns for all SOLAR recording artists as well as corporate and community relations. This included: The Whispers, Howard Hewett, Shalamar, Midnight Star, Lakeside, and Klymaxx. She also coordinated major events including fundraising and publicity for the Reverend Jesse Jackson’s 1984 presidential campaign and was responsible for his appearance, the first presidential candidate to appear on Saturday Night Live.

In 1986, Regina started her own independent public relations firm, Regina Jones & Associates, handling press, public relations, event planning and crisis management for diverse clients that included: NAACP Image Awards (13 Annual Shows), Geffen Records (James Ingram), the Bishop Tutu World Peace Concert, Black Women’s Forum, Coca-Cola USA, Orchid Communications, Capitol Records and a number of actors (Cicely Tyson), producers, recording artists and executives. Regina was known and respected for always offering a highly specialized “hands-on” approach, and catering her resources to the needs of each client, as a result of her wealth of experience and resources.

Regina began working with her first nonprofit client Crystal Stairs, Inc. in 1994, when Senator Maxine Waters asked her to develop media coverage for a childcare center they were opening in Nickerson Gardens, the largest housing development in California. This led to her becoming part of their staff and working to raise public awareness of the agency’s childcare programs and accomplishments. Regina coordinated their first major fundraiser, the Crystal Stairs Awards in 1996, marrying her entertainment relationships with nonprofit. She retired in 2006 after raising more than $7.5 million, creating annual celebrity driven fundraisers, annual reports, training videos, and making Crystal Stairs a household name.

Regina is currently enjoying retirement, working on her family genealogy, preserving personal family photos, and writing her memoires.